Some of the methodologies, exercises, and deliverables used to understand each project and its users.
Heuristic Evaluation
Conducting Heuristic Evaluation to determine how well existing assets meet key components of success
Stakeholder Inteview
Identifying Stakeholder Vision to understand the goals of the project and the challenges that may be present
Research Plan
Creating an Immersive Research Plan that identifies our users, how will we access them, and what information we hope to gather
Creating a People Plan to identify the key people involved — users, stakeholders, leadership, and external influencers — and their motivations
People Plan
Applying Assumption Validation Exercises to challenge initial assumptions through a series of tests and analysis
Assumption Validation
Conducting User Research including user surveys, interviews, and ethnographic studies to observe users relevant environments
User Research
Processing Digital Analytics to understand how users interact with digital platforms including sites visited, time spent on site, and terms searched for.
Analytics
Developing Personas to quickly visualize key user feedback and challenges discovered during user research
Personas
Creating Journey Maps to fully understand the scope of the users’ experience and where our product intersects with that experience
Journey Maps
Parsing user and stakeholder feedback through affinity diagraming exercises that allow us to coax out the larger challenges from multiple individual issues.
Affinity Diagraming
Creating Job to Be Done tools that reveal both the functional and emotional outcomes to target, and those to avoidAnalyzing all of this data to zero in on the Problem We’re Trying to Solve and target the solution for which we’ll design Categorizing user responses through How Might We exercises